Canidae Pet Foods: D2C for a premium pet food brand

Canidae Pet Foods: D2C for a premium pet food brand


Canidae is an American Pet Food producer based in Texas whose focus is creating healthy pet foods that are sustainably-sourced and sold in planet-friendly packaging. Canidae asked AeonTG to work with their design agency in hopes of achieving a front-to-back overhaul of their flagship site and moving from a blog-focused, brand awareness model to a fully transacting direct-to-consumer eCommerce portal.

Key Features & Activities

  • BigCommerce

    Theme and UI development, PageBuilder Widgets, Custom implementation of Pet Profiles, Product Recommendation Quiz

  • Creative Partnership

    Collaborated with Canidae's design agency to develop and execute a responsive D2C experience

  • App Implementation

    Ordergroove Product Subscription, store locator, employee shopping portal

  • Integration

    Custom micro services for NetSuite, 3PL and Campaign Monitor Integrations

Project Details

Crafted and launched D2C website on the BigCommerce platform executing the visionary designs provided by Canidae's creative agency. Developed custom integration services for NetSuite and 3PL fulfillment.